Category: SEO


Social Media platforms – Strengths & Weaknesses

Filed Under: SEO, Social Media, Strategy, Viral Marketing, Website by Blogging — Leave a comment
December 1, 2011
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Social Media Platforms – which one’s best for you?

Strengths and Weaknesses

Social media is now the way of life. While there may still be some skeptics, questioning whether Facebook’s a fad, can these platforms survive based solely on an advertising revenue model,  social media has been embraced as an important business tool across the board. There are dozens of platforms available and just as many reasons to utilize one or multiple platforms dependent upon your product or service.

Each platform has it’s distinct characteristics thats turned some into powerhouses and others are sitting their quietly waiting to be discovered. Which platform is going to be the next big thing? How many developers are scurrying around right now trying just that!  Some platforms are great in some areas but fall short in others, and vice-versa. Let’s take a look at the most popular social media and their strengths and weaknesses. Which platforms help customer communication, brand exposure, boost site traffic, and search engine optimization (SEO).

Facebook:

  • Facebook is an excellent tool for customer communication. It creates a central, open hub that companies can use to drive their social interaction with customers. Companies can send their message and respond to the positive and negative feedback. It’s easy to track, monitor and moderate.
  • Utilising sharing buttons, like buttons, and a company page makes it easy to build your brand/product quickly.
  • Facebook is a powerful tool for driving traffic to posts and messages. However, it doesn’t have the same effect with driving traffic to a company’s website.
  • Adding Facebook to your arsenal has little effect on SEO with the major search engines. Although, if well done, it won’t hurt your SEO either.

Twitter:

  • Twitter is, probably, the best tool for customer communication. Outbound messages can have an enormous reach and do so quickly. Inbound messages are brief and to-the-point, allowing easy monitoring and responding.
  • By interacting with customers and other Twitter users, the opportunity arises for others to spread exposure of your brand creating real impact. A retweet has real social power
  • It’s a great tool for monitoring what users are saying about your brand
  • One issue with Twitter is that there is a ton of chatter, making it difficult to ensure you’re reaching your target to drive traffic to your site. However, it generates traffic from other sites.
  • Twitter is not the ideal tool for improving your SEO. Although, the potential reach of your brand or message has a positive effect on your visibility.

Flickr:

  • As an image and video hosting site, customers can comment on and share images or videos here. While Flickr creates a rather professional, organized hub for media, it’s only useful in certain areas at certain times.
  • Combining its search ranking and integration with other social media platforms, Flickr is perfect for high-quality image posting.
  • Unfortunately, Flickr is insignificant for boosting site traffic – end of story.
  • While there may be some short-falls, Flickr is great for SEO. Everything is indexed in search engines and this platform is a major player in Google’s and Bing’s social search component.

LinkedIn:

  • This platform isn’t optimal for communicating with customers. While you can create polls on industry-related issues, LinkedIn shouldn’t be your communication hub.
  • LinkedIn flies under the radar but is a very useful, and powerful, tool to promote your brand. It highlights your professionalism and allows employees to create profiles, shedding light on the high quality of your team.
  • Don’t count on boosting site traffic through this platform – period.
  • Your LinkedIn profile will help with your SEO rankings, usually showing up on the first page of a search. However, it’s not where you want traffic.
  • It’s a better B2B business tool
  • of course it’s the perfect place to build your own profile among like-minded professional and job seekers, recruiters etc.

YouTube:

  • YouTube is an excellent channel to inform and entertain customers. It shows you’re tech-saavy and allows quick responses to customers.
  • Quite simply everybody loves to look at a video
  • As long as you update your channel steadily, YouTube is an imperative tool for promoting your brand. Combine this with Facebook and you have a brutal one-two punch.
  • New additions to YouTube’s toolbox, such as in-video messaging, are starting to improve driving traffic back to your site.
  • Videos have an enormous impact on SEO rankings. Generating brand exposure through building links back to your site, which rank well on every search engine.

Digg:

  • Any actual communication with customers is non-existant.
  • The opportunity for mass exposure of your brand is available. If a story about, or from, you does well on Digg, it will definitely garner great exposure. However, there’s no guarantee.
  • Digg is the most consistant viral-traffic generation site.
  • Regardless of the popularity of your posts or stories, they will be indexed quickly and creates visibility among bloggers in your field.

Tumblr:

  • Tumblr is a rapidly growing platform. Communication with customers is easy and effective. Tumblr is growing so rapidly that, if it continues to grow at this rate, it will rival Twitter.
  • The platform is simple and makes content-sharing easy creating a viable branding tool.
  • At the moment, what happens on Tumblr stays on Tumblr. There is virtually no traffic potential.
  • Tumblr sites rank well and is compounded by the blogging style it uses to be a useful SEO tool.

Google +:

  • Google Plus is the platform to rival facebook, both similar in useability.
  • It’s only early days but some brands are maximising their efforts here already, strong tool to build brand prescence with sharing and +1 functionality.
  • Large potential with tools like ‘hangouts’ and youtube integration to become a very very powerful tool for marketers
  • Will prove to be the strongest  SEO tool among all platforms, with +1′s already starting to filter through goggles SERPs.

There’s many other platforms out there, this just a small snap shot of some of the most popular ones our there today.

Work out what your objectives are and then see which platform or combination will best suit your goals. Many people claim to be experts, but the only way to learn is through real experience, make mistakes and never doing it again.

Best of luck, most of all enjoy it! But remember don’t post anything your wouldn’t want posted on a billboard or your mum to read, social media is everywhere and can spread communications like ‘wildfire’, good or bad!

What’s platforms are your using individually? Or what’s working for your business?

Feel free to leave a comment..

 

 

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Is your website loading too slowly?

Filed Under: SEO, Uncategorized, Web Hosting, Website, website design by Blogging — Leave a comment
April 11, 2011
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There’s a number of different factors that can affect your websites ability to load quickly.  Think back, how often have you gone into a website and come across loading issues?? What did you do? I bet you tried a couple of times then went and looked at another website, probably a competitors.  

One thing is for certain, a slow website will have a negative flow on affect with your visiting traffic, it will affect the users experience and if you run an ecommerce site will impact your conversion rates.

Slow websites also impact your SEO and page rank within google.

SLOW LOADING TIME = POOR GOOGLE RANKING

Here’s a few things to consider when building your website:

One thing is to look at your current hosting provider, many people may not even know who their current provider even is, do you??  If you have poor hosting it will affect your loading time. There’s many affordable web hosting packages out there, there’s no need to go with unreliable providers that give your slow load times, outages & failures. If you do not understand the concept of web hosting, speak to a specialist, you’ll find it’s not difficault to find affordable web hosting and it’s a fairly painless transition to a new provider.

Other tricks you might find handy,

Clean up your code – decrease your HTTP requests by removing unimportant lines in your site & combining scripts.

Utilize caching – Website caches will store copies of the web content on a client’s computer.  Through caching, there is reduction or perhaps elimination of downloads and is an efficient method in improving the load time of the site.

Image optimisation - don’t use  HTML in changing the dimension of your image, maintaining the small size of the image file and utilize the PNG format with the image.  Also, in circumstances where you are operating in large sites, it is best to split the data files in various domains to lessen the loading time.

Minimise Errors -  in websites, perform routine check for links that are broken and try to clean up web files that are old. It is also commendable to situate script tags  at the bottom portion of the webpage so that you will be able to allow the browsers to download other essential but small elements  at first hand making the user feel that the website is loading quickly.

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SEO urban myths

Filed Under: SEO, Uncategorized by Blogging — Leave a comment
January 17, 2011
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A “myth” is a traditional story, idea, or explanation which is widely accepted, but actually unproved or incorrecft. Misconceptions can also be described as modern-day myths. When it comes to Search Engine Optimization (SEO), the myths and misconceptions are abundant.

See below for a few myths that that you may or may not be aware of:

Myth #1 – SEO Is A One-Time Deal
Search engine optimization is an ongoing process that requires attention and effort over an extended period of time. If you don’t provide the ongoing care you’ll see your PR slide.  To do it properly, it is an ongoing process, and definitely not a one-time action.

Myth #2 – Quantity Is More Important Than Quality
When it comes to backlinks, quantity is simply not as important as quality. Attracting a huge number of backlinks is simply not as important as obtaining relevant links from related and trusted sources. There is no point in having hundreds of poor link backs from blogs and websites that aren’t relevant or have poor page ranks..

Myth #3 – Meta Tags Are No Longer Relevant
While meta tags are not the be-all and end-all of search marketing, they still matter. Including a unique and keyword-rich title and description on each page of a website will help the site rank better in organic search results for those terms. Meta tags may not be as important as they once were, but they do still matter in the world of search optimization. Only a fool would leave them out!

Myth #4 – PPC Will Help Search Ranking
There is no association between PPC (Pay Per Click) advertising campaigns and how well a website ranks in organic search results. Organic and paid are totally different, there is simply no evidence to suggest that advertising via AdWords will help improve an organic search ranking.

Myth #5 – SEO Is A Scam
Search engine optimization, when done properly, is quite effective. In fact, a website may have a difficult time ranking well at all if it is not optimized adequately.

Myth #6 – SEO Is A Guarantee
As the old saying goes, the only things guaranteed in life are death and taxes. When properly implemented, SEO can very likely improve your organic search rankings. But beware of guarantees from companies that outsource SEO services. There are simply too many factors and variables for SEO success to be guaranteed.

Myth #7 – Build It And They Will Come
Once upon a time, before the Internet became so cluttered, you could build something new and interesting and it would attract attention without any effort. But now, with the noise ratio so high on the Internet, you must work to draw attention to your innovation. Cool doesn’t get you anywhere these days, you need to be seen, it’s jsut too busy and competitive to not be proactive.

Myth #8 – Google Is The Only Search Engine
While it is true that Google is by far the largest search engine, a decent volume of web traffic can still be generated by achieving a high ranking in other search engines for competitive search terms. (yahoo, bing etc)

Base your search optimization on best practices, continue a constant planned approach and you’ll see results, it’s an always changing landscape in which you need to keep ahead of the game.

Good luck myth busters!

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How to increase your page rank with link building

Filed Under: SEO, Social Media by Blogging — Leave a comment
November 19, 2010
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Link Building is an important part in an SEO campaign but it takes time and you need to weigh up what you can achieve in-house as opposed to an external SEO agency. As each day passes, there are more and more people striving to get onto the first page for their chosen keywords.

SEO companies can guide you through the very latest in Web 2.0 tools and technologies. Link Building is an art and science. It is a delicate balance of hand picking relevant links to your website. Clients have different requirements, ranging from links relevancy, pagerank (PR) requirements and reciprocal or one way link building. SEO companies carefully manage your link building campaign to achieve your Internet marketing goals.

If you’re looking at doing your link building in-house one of the easiest ways to gain backlinks is to start other websites/microsites that has content related to your own site and focus on those important keywords you’re trying to improve and have them link to others. Blogs are a great way to get traffic because there’s no cost, they provide free traffic, and are easily searchable throughout the blogging community.  Many websites target specific audiences using “facebook” and “myspace” as a source of traffic and backlinks. There are a number of sites out there where you can for a small amount pay bloggers to write posts tailored around your keywords and business, one such place is payperpost. Getting relevant backlinks is a time intensive process, one that most webmasters cannot afford to spend. This is where search engine optimization comes in. Most of the link-building techniques search engine optimization companies use will result in an increase in traffic on an ongoing basis, as well as boost search engine rankings. These processes take up a lot of time, but the rewards can be high.

One should stay away from low-quality links, even if they can be bought for a fraction of a cent. Google is now cracking down on websites using low-quality links and the mass majority of websites using low quality links have already been de-indexed or penalized. To focus on high-quality links, helps website rankings increase in a much shorter time-frame.

Link Popularity is a vote that is given to a web page. It is a very significant factor when search engines like Google rank websites for a particular keyword and award a PR (Page Rank). Highly optimized process of creating fast and effective link building strategy will provide companies with themed links to achieve top ranking with the Google search engine.

In the highly competitive online world linking building strategies are essential in improving your SEO, it’s amazing what can happen if you don’t give SEO the attention it deserves, a couple of days can impact your ranking if competitors are working daily, you don’t want your ranking moving backwards, it’s crucial to be on that first page for you to get the elads your looking for.

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SEO and Web Hosting – The Connection

Filed Under: SEO, Web Hosting by Blogging — Leave a comment
November 2, 2010
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Short but Sweet – the Important Connection

Most people are starting to realise how important Search engine optimization is to gaining consistent traffic to your web site without having to continuously invest money in advertising and other forms of marketing and promotion. By optimizing your web sites properly you can bring in a steady flow of traffic and focus on other areas. This can enable you to bring in solid leads and then focus on testing other marketing channels so that you can maximise ROI through multiple channels. 
Many webmasters spend the majority of their time trying to find more ways to increase their search engine ranking and traffic. Unfortunately, many webmasters don’t realize they’ve already hurt their chances of being as successful online by choosing the wrong web hosting plan. Contrary to popular belief, there is a solid connection between web hosting and search engine optimization.

IP Addresses and SEO

For those people who are focused on link building through various web 2.0 properties, the most obvious aspect of a web hosting plan that has an impact on SEO is the amount of IP addresses given to each webmaster. When search engines index web pages they do so with automated crawlers that index every aspect of the page and site, including the web site’s IP address. If you own a network of web sites and you would like to build a link network using these sites, then you will need to have a separate IP address for each web site. Fortunately, IP addresses are not a major factor for webmasters that don’t own a lot of web sites that are interlinking in the same niche.

How reliable is your hosting provider?

Alot of people choose a cheap hosting provider because they see the market as being so competitve and price driven, they don’t realize that an unreliable hosting network can have a negative impact on a web site’s search engine ranking and site indexing. If your website crashes (as it often may be with unreliable web hosting) search engine robots will be unable to index your new pages. This may have a very negative impact on the amount of pages that are indexed for your site, and how often updated pages are indexed in the search engine results.

There are many affordable web hosting plan that provide you the reliability and functionality that can handle more software installations and tasks, which can be especially useful if you are using automated software for link building or to perform  other mundane tasks involved with SEO.

Robots.txt

 The robots.txt file is another overlooked connection between your web hosting plan and your SEO efforts. The robots.txt file is a file that is located on your web server, which dictates how robots (particularly search engine bots) interact with your web site. If the robot.txt file is set to dis-allow all robots then your site will not be able to get ranked by any search engine, leaving you without any form of SEO traffic. Most hosting companies leave this file blank or do not include, so it is important to verify whether or not the robots.txt file is present in the web server that hosts your web site.

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Does Hosting Overseas help your SEO rankings?

Filed Under: Domain Names, SEO, Web Hosting by Blogging — Leave a comment
October 27, 2010
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Do you have your web hosting overseas? There’s often many reasons why you might.

 The question is does it help your SEO rankings? Is it worthwhile or a BIG NO no…

There are many reasons why you might want or need to host your sites in a country other than the one where you reside or do the majority of your business. Let’s look at some of these and the possible outcomes for your sites.

Web hosting GloballyBusinesses will often choose to have a country specific domain (.uk .ca .co.nz etc.) if they have a subsidiary outlet in that country doing business, particularly if it has a physical address. The benefits are very good for any local search that finds your company within the search for any particular geographical area.

Companies opting for an international reach without using any approach other than a virtual one, still may find it useful to employ a country specific domain, and the associated web hosting, to try and capture some of the market share to be found there.

Other savvy web guru’s, in their attempts to try and set up a network of sites with varying IP addresses, will use web hosting overseas to accomplish their needs. Usually these network sites are of little value, except for their short term use in gaming the search engines in search of higher rankings. Many businesses are now launching microsites locally and internationally on key topics to enable their business to improve SEO rankings.

The effects of hosting your sites in a country other than the one in which you do business is very difficult to measure, there is some evidence that suggests that sites with a country specific domain, say a .uk domain extension  will be favored more than a .com, .net or other extension in that particular market. Geo-location plays a part in how the search engines  view who a site is intended to serve.

 If you are aiming to target a specific audience, you should use a country specific domain extension, use web hosting in that area, and focus on building links that come mainly from sites in that geo-location.

The search engines can read not only the domain extension, but incoming links, IP addresses, physical addresses in your content and more for use in determining where you intend your market to be. If you want to rank for terms in a specific region or country, doing your best to line up all the factors that affect how your pages are viewed makes plenty of sense.

This can make a great difference in your rankings for certain countries. While a .com might have a hard time ranking for your terms in a global or US market, that same site may do a great deal better in a more limited market, especially by virtue of a highly targeted site, domain extension, IP address and more that it would have working for it. Definitely worth thinking about, if you are chasing global business.

It’s not always easy to set-up hosting overseas and some thought needs to go into your goals and objectives before setting out to look for an overseas host.
Hopefully this can give you some assistance in what some people are doing!

But remember it’s much better to have your own business hosted locally for support and service, if you’re having problems it’s much easier to deal witha  local hosting provider and it’s also better to have your data stored locally.

Over n out!!

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Keyword research in SEO

Filed Under: SEO by Blogging — Leave a comment
September 28, 2010
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Getting started in SEO can seem terrifying, and if your like me and most other people you want to see your rankings for a site or particular page rising through the rankings immediately.

But where should you begin? and How should you begin?

Luckily there is a fairly obvious starting place, that being keyword research. This should come even before you start creating the pages and should in fact help to direct the course of your website development and particularly content creation.

Target  those keywords that you will want your page to rank for. It’s not really possible to rank highly for everything, so it’s necessary for you to choose a single phrase to bring up your site in the results. Some fields like Domain Names, Web Hosting, Personal training, weight loss, graphic design etc can be very competitive and it takes time to climb the SEO ladder. This way when someone types in ‘best surfboards’ they’ll come up with your online surf store instead of someone else’s and will be likely to use your service as a result.

In order to get your site to rank for keywords or key phrases you need to then include all of those keywords in every aspect of your website. That means they need to be laced in with the text, included in the file names of your various files, even included in the links you have pointing to your page from elsewhere. As such you need to know what your keyphrases are before you start building the website. Inserting them after you’ve written the content will look forced and awkward, and changing file names after you’ve already uploaded pages will ruin any links you already have pointing there when you do.

To decide on your key phrases you need to use keyphrase research as well, in order to find out which keyphrases are regularly searched for without being overcrowded by other sites ranking for the same terms.  This will mean that you relatively quickly get to see your site in the search results, and that people will type in that term to search for it. Bearing in mind that you will be building your site around the keyphrase it’s very important that you first ensure that you’ve chosen your keyphrase well or it will all prove to be a waste of time and energy. In fact searching for your keyword and seeing what people are searching for can sometimes even help you to decide on which articles to write to begin with, check out googles tool for looking at key keywords google keyword tool. Pay attention to what your competitors are doing, one site I found useful is http://www.spyfu.com/ to check up on what your key comeptitors are doing.  There is nothing wrong with doing it this way around, you will simply be providing your visitors and readers with what you know they want. In other words then, keyword research should always be the first step for SEO and even in planning and writing articles.

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How your Web Hosting can impact your SEO

Filed Under: SEO, Web Hosting by Blogging — Leave a comment
September 27, 2010
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Do you really understand web hosting?  You wouldn’t be alone if you didn’t!

You’re one of thousands of new website owners trying to make the vital decision on what web hosting provider to choose. Now if you don’t understand web hosting and your trying to build your SEO ranking with Google you’re off to a bad start. Here’s a few things to keep in mind while choosing your hosting package that can affect your SEO:

Where Does Your Site Reside? – There are such things as bad web neighborhoods, and your site could be sitting smack dab in the middle of one. This happens when another site, usually on a shared server, is penalized for whatever reason by Google. Unfortunately for you, this often paints your site with the same brush, as you typically share an IP address. Until you prove to Google otherwise, you are in just as bad a position as the offending site, and you didn’t do anything wrong! There is really no way to know this ahead of time. All you can really do if you have to use a shared hosting account is to pay for a few more IP addresses you can use, (if your host allows this) in the hopes of distancing yourself.

Does Your Site visible? – If you have a web host that keeps experiencing problems with uptime, you’ve got serious problems. If your visitors can’t get on your site, or if search engine robots are unable to index your pages because your site is down, you’ll be hurt not only in the short term in lost visits, but in the long term with a non- or poorly indexed site. Stuff happens, but frequent outages in service and downtime are grounds for desertion. Don’t tolerate it.  If you experience downtime with a good web hosting provider it should be so minimal that you don’t even notice the outage.

Software Updates – This has to do with the software that your web host uses in the operation of your web hosting account, as well as any scripts they are offering as part of your deal. It’s not unusual for hosts to neglect to upgrade to more current versions of software. This can have a negative effect on the operation of your site, and subsequently, affect other aspects of how the search engines view your site. Again, this is usually through no fault of your own. Ask if the software is current, particularly if you are using a WordPress installation, or any other type of CMS.

Is your server fast enough? – More and more these days, it looks like search engine rankings are factoring in how fast your site loads and performs as a part of their ranking algorithm. Like it or not, Google is all about end-user experience, and if your visitors have to wait around for your site to load, while your competitor is up  you have a problem. The only way to ensure that this never happens to you is to make sure you are using a web hosting plan that affords you the amount of server resources you need, particularly if you get busy.

Your aim like any website owner is to drive as much traffic as possible to your site, now if your web hosting package doesn’t handle the traffic that significant loss in leads, brand perception and therefore potential revenue, choose your hosting provider wisely, don’t be afraid to spend a little more, it can be worth it in the long run.

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Some useful Keyword tips for your Website…

Filed Under: SEO by Blogging — Leave a comment
September 14, 2010
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Many people will purchase a domain name, secure some web hosting and get their ecommerce websites up and running online and have it all ‘nice’ looking, but is it actually generating leads and therefore sales. One of the first steps when building your website is ensuring it’s ‘SEO friendly’.

Where you fall in the google search results has a lot to do with your websites structure. Businesses pay out a lot of $$$ for SEO companies to provide SEO consultation, however there’s a few small things that you can do yourself that will go a long way in gaining an advantage over competitors in the keyword search game.

Here’s a few small tips to consider surrounding ‘keywords’.

Focus on your top 10 Keywords

It’s important to target your main keywords, look at competitor sites, view their source files and you can see what they’re targeting on each page. Work out what keywords best suit your business, if you can become highly ranked in the competitve keywords in your industry, you’ll be a long way to increasing your lead generation. 

Apply Keywords in your Page Titles

Keywords should also be applied on the page title, which is originated near the top of your website. It is what emerges at the very top of a web page just above the menu and is noticeable in a browser.  Search engines display the Title as the primary top line in their listings. The search engines have an affinity to list pages that contain the search keyword in their title and as such, there is no motive why you shouldn’t include your main keywords in this vital part of your website.

Integrate Keywords in the Body Text

Make sure the body content holds most of your main keywords, which should then be followed by minor and tertiary keywords if there are any. While integrating keywords in your content part, make sure the text pour logically and doesn’t noise strained. The meaning of text on a website is very significant even though many people don’t value it. Note that the search engines cannot read keywords in marquees, flash or images. These clarify the motive why websites with more images than content rank poorly on the search engines.

Put Alt Tags in Image Descriptions

Make certain alt tags are added to all your picture descriptions so that you can maximize your SEO attempts. This will also assist your viewers have idea about the images in your website in case the images take long to load or don’t load at all as it sometimes occur.

Don’t underestimate the value of heading tag

Normally, a website can have more than one heading either in form of H1, H2, H3 etc. The main heading, the one that emerges at the top of website, is known as a H1 tag. The second or third headings are known as H2 and H3 respectively and are uniformly significant. The heading can carry more weight than other texts in the web site, which is not out of question.

Use keyword in bottom of website as links

It is very effective if we use keywords in footer of website. You can also create links using keywords or something they call spider blurbs at the bottom of your pages.

There are many techniques out there in SEO, these simple keyword steps can get your ranking improving in no time.

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Spring has sprung, tips to boost your sales!

Filed Under: Email Marketing, Online Marketing, SEO, Web Hosting by Blogging — Leave a comment
September 1, 2010
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Many  businesses are looking to new and innovative practices to ensure they keep ahead of the game, it’s still a tough time out their in the market. Many businesses are uncertain what sort of spend to put into their marketing to support the growth of their businesses.  Unless you’ve been hiding under a rock you would realize the enormous potential in the internet and marketing your business online.  However, in order to beat the competition and keep your online business alive and kicking, you need to ensure that you employ innovative ideas.

Here are 7 great tips that will help boost your sales:

1. Check Out and Analyze your Competitors’ SEO

Take some time out to study and analyze the SEO efforts of competitors that rank higher than you in the search results. Simply use the ‘View Source’ function of your browser and see what exactly makes them rank better for specific keywords. This will give you an idea about how to optimize your website on the same lines.

Viewing source

2. Send a clear a precise message

Web users, can be lazy and time poor and usually only scan a website. So, instead of lengthy product descriptions in categories and product details, keep it short and simple. Use clear concise and compelling language that focuses on the most appealing features of your products and serves to attract customers. Too much ‘techy’ talk can confuse and deter customers, talk to the average person.

3. Backlinking

Backlinks are the life- support system of a website. Not only do they help to boost your website ranking in search results, but also helps to build up your website credibility. However, instead of simply increasing your link count, focus on getting links from relevant and reputable websites. Also, don’t forget to ask for anchor text that includes your keywords instead of just your company name.

4. Include Your Phone Number in Title Tags

If you have a business thats’ core focus is inbound sales enquiries, it would be a good idea to include your telephone number in the main title tag of your home page. This will make it easier for customers to see your phone number without even having to visit your home page because the phone number will also appear in Google search results. It’s also usually best practice to ensure your phone numbers visible in the header of your homepage.

5. Increase your Page Speed

With page speed becoming one of the many factors recently in Google ranking algorithms, a much greater focus has been to ensure your web pages load fast. Not only will you earn brownie points from Google but also make it easier for users to access your website. One way to keep your websites loading speed fast is to look at your Web Hosting, using a reputable Web hosting  provider is very important and there are many affordable packages in the market to suit your individual requirements.

6. Publish an eNewsletter

Send out a monthly enewsletter to your customers, add interesting, educational, informative and fun content. You can use your newsletter to show your customers what your company is doing to help them, give them special offers and incentives. It should be compelling enough to make them open it, read it, and look forward to it the next time you send it out. There are many emarketing tools available to send out your enewsletters, get creative, get smarter…

Ozhosting.com newsletter

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